Turning an Asian investment into a profitable business venture takes careful planning and a disciplined approach.
Despite the numerous challenges of operating in Asia, many foreign brands have achieved great results. They have been successful because they have been able to truly understand local consumer trends, align their brand for Asian consumers and navigate the numerous regulatory challenges.
Asia is tough and complex. The ability to grasp the entirety of a large number of challenges and conjure effective solutions takes time and experience.
Based on our experience and interviews conducted with senior executives from Australian companies succeeding in Asia, we have identified six critical elements that Australian businesses need to consider to execute a successful Asian market entry or expansion strategy.
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The scale of China and the complexity of its bureaucracy can discourage companies from engaging in the market. Without a deep knowledge of the market the risks can seem ominously unpredictable.
We look to demystify the Chinese market and unlock value for new business ventures. For companies trading in China there are a number of key considerations for building a successful operation.