The truth about online consumers | KPMG | AU

The truth about online consumers

The truth about online consumers

This global survey asks 18,430 consumers about their most recent online shopping experiences.

This survey asks 18,430 consumers about their most recent online shopping experiences.

What do consumers really want?

Advances in technology, logistics, payments and trust – coupled with increasing internet and mobile access and consumer demand for convenience – have created a US$1.9 trillion global online shopping arena, where millions of consumers no longer ‘go’ shopping, but literally ‘are’ shopping – at every moment and everywhere.

Retailers need to be more aware and responsive than ever to when and where their potential customers are making decisions throughout their ‘always on’ shopping journey.

KPMG’s global survey asked 18,430 consumers in 51 countries about their most recent online shopping experiences. This study provides insights and data that can help our clients analyse and forecast the behaviours and preferences of online consumers – by geography, generation (Millennials, Generation X or Baby Boomers), and/or product category.

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