Data and Analytics holds the power to unlock untold value. But first you need to trust what the analytics are telling you. KPMG’s report explores the value of trust in the D&A equation. It includes practical tips and ideas to help break the cycle of D&A mistrust.
You can’t make sound business decisions if you don’t trust your data and analytics. Yet only around a third of all organisations have a high level of confidence in their customer insights or the analytics they receive on their business operations.
In this report, KPMG International explores the current trust gap affecting organisations around the world.
Based on a global survey of more than 2,000 organisations, the report shares insights and recommendations on suggested processes, practices and governance for building trust in D&A using KPMG’s four anchors of trust:
Should you trust your analytics?
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