To turn their growth expectations into reality, aerospace and defence (A&D) organisations are taking steps to reshape their portfolios of products, services and markets to pursue future opportunities. Significant change is coming to the A&D sector.
As aerospace and defence organisations prepare to take advantage of new and emerging growth opportunities, our survey suggests that executives are exploring a wide variety of strategies and options to drive growth. Eighty-seven percent of respondents say they plan to change the range of products they offer over the next 2 years while 91 percent say they plan to change their range of services.
“While A&D players are keen to improve their product range, the bigger prize lies in creating the right ecosystem of services around those products in order to drive longer-term value for customers and for manufacturers,” notes Tom Mayor, National Service Group Leader, Industrial Manufacturing Strategy, KPMG in the US. “We expect to see services start to make up larger and larger proportions of revenues in this sector over the coming years.”
With economic growth remaining sluggish and defence budgets flat in the mature markets, many A&D organisations are now looking to new foreign markets to drive the next round of growth. In fact, more than nine-in-ten A&D respondents say they plan to expand into new geographic markets over the next 2 years.
While recent market activity illustrates continued appetite for mergers and acquisitions, our data suggest that today’s A&D sector is highly focused on conducting organic investments to address their growth priorities. Seventy percent of respondents say that organic investment will be their predominant strategy for growth going forward, versus just 33 percent who say their preference would be for inorganic growth through mergers and acquisitions.
All signs indicate that growth opportunities are shifting from the mature markets to the emerging markets and our survey suggests that many manufacturers are starting to rethink their foreign investment strategy. Indeed, rather than basing their investment decisions purely on cost considerations and budget forecasts, A&D players are increasingly thinking about how they can leverage their capital overseas to help them secure new growth opportunities.
A&D manufacturers are exploring and exploiting every potential opportunity for growth and reshaping their portfolio of markets to secure growth. Leading A&D manufacturers responding by: