CeBIT 2016 insights: Advantage through enhanced decision making and technology

CeBIT 2016 insights: Enhanced decision making

As part of CeBIT, KPMG hosted a panel session on ‘Achieving business advantage through enhanced decision making and leveraging technology’. This short video and discussion summary provide an overview of the discussion and key themes that emerged.

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Keyboard connected to globe with cable

KPMG hosted a panel discussion at the CeBIT Conference with three representatives of digital businesses – SEEK, Sportsbet and THE ICONIC.

Key insights

  • One of the biggest challenges companies face is turning the mountains of data they collect into personalised consumer experiences via improved decision making processes.
  • Many organisations are applying advanced analytics, machine learning and automated intelligence to enable highly personalised digital experiences that form the basis of their business models.

CeBIT 2016

The 2016 CeBIT conference was held in Sydney on May 2-4, setting the view for organisations and industry in a coming period of unprecedented change.

 
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