CeBIT 2016 insights: Enhanced decision making | KPMG | AU

CeBIT 2016 insights: Advantage through enhanced decision making and technology

CeBIT 2016 insights: Enhanced decision making

As part of CeBIT, KPMG hosted a panel session on ‘Achieving business advantage through enhanced decision making and leveraging technology’. This short video and discussion summary provide an overview of the discussion and key themes that emerged.

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KPMG hosted a panel discussion at the CeBIT Conference with three representatives of digital businesses – SEEK, Sportsbet and THE ICONIC.

Key insights

  • One of the biggest challenges companies face is turning the mountains of data they collect into personalised consumer experiences via improved decision making processes.
  • Many organisations are applying advanced analytics, machine learning and automated intelligence to enable highly personalised digital experiences that form the basis of their business models.

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