KPMG's Global Automotive Executive Survey is an annual assessment of the current state and future prospects of the worldwide automotive industry.
This survey looks at the current challenges facing the auto industry.
In 2015, 800 auto executives from 38 countries gave their insights to KPMG on topics such as business model disruption, connectivity and digitalisation, customer data, new products and who will be the winners or losers in the auto industry. To give further insights and ‘reality checks’ to the industry, for the first time we surveyed over 2,100 customers from around the world.
According to the survey findings, major business model disruption is extremely likely for around 10 times more of the auto executives surveyed this year compared to last year — 82 percent of those surveyed estimate a major business model disruption in the next 5 years to be extremely likely or somewhat likely.
Key highlights from the report
Executives who ranked connectivity #10 in our 2015 survey moved it up to #1 this year, with 50.1% rating it as extremely important. For the last three years, the top concern was growth in emerging markets and that has dropped to #4.
How to cope with disruption
Service and data driven business models pave the way towards owning the customer relationship. OEMs need to transform into becoming consumer oriented service providers.
Who’s best prepared?