Most organisations look to optimise cost as a means of driving margin improvement. However, an effective pricing strategy can create competitive advantage and deliver top line revenue growth to your organisation.
KPMG's inaugural Australian Pricing Survey 2015 is a-first-of-its-kind study into pricing effectiveness and margin performance in the Australian market.
Our survey reveals that most companies recognise the importance of pricing and most believe they have a good plan to do it well. However, the reality of pricing practices in the market does not match rhetoric. The good news is that Australian businesses are recognising this and are moving towards a value-oriented approach where they can optimise margins through aligning price to value.