To get involved or not? It's no longer the big question, now that companies are seeing that social media isn’t going anywhere. The more pertinent question has become how to manage the risks of social media. These risks as James Griffin, Director at KPMG, outlines, can be "reputational, regulatory if you're in the financial services space, and also in some instances, operational".
On 5 May 2015 at the annual CeBIT Conference, KPMG moderated a panel of four professionals from ANZ Bank, Fairfax, Twitter and LinkedIn, on the risks of using, and not using social media.