As a society, our reliance on online services continues to grow, as do consumers’ service expectations. With much of the ability to deliver a quality service experience depending on personal information, it’s become critical for organisations to consider the balance between service experience and privacy, the difference between a credential and an identity, and the trust that is placed in digital identities.
On 5 May 2015 at the annual CeBIT Conference, a panel of three technology and digital identity management experts sat down to discuss cyber security and how identity management is being used to enable digitally led customer growth strategies.
Consumer identity is about being able to transact or seek information, using your identity as a credential and establishing an online relationship with a service provider or business. Balancing privacy with a good consumer experience can be challenging, the key is that it needs to be a choice.