Engaging with employees and customers is a constant challenge. ‘Gamification’, which uses elements from games in non-game settings, can engage people and encourage behaviours to achieve business objectives.
KPMG applied the principles of gamification to an employee engagement challenge. The ‘Competing for Engagement’ report outlines the approach, implications and project management observations of our pilot project.
We believe that applied appropriately, gamification has a role to play in helping to engage people, encourage behaviours and achieve specified objectives.
If your organisation is experiencing an engagement challenge, whether this be customer or staff related, the application of gamification principles may be appropriate and help to address your challenge.