Sarah works in KPMG’s Advisory practice and specialises in demographic and catchment area analysis.
A core focus for Sarah and her team is creating bespoke datasets to provide demographic insight across markets and geographies in Australia. Sarah’s key areas of expertise include population, residential, workforce and consumer demographic trend analysis. She has vast experience in analytics, supported by a deep knowledge of demographic data sets.
Sarah works collaboratively with clients to help them understand the impact and implications that demographic trends may have on their current and future markets. She can develop an evidence base which they can use in the decision-making process to shape business strategies through a demographic lens.
Clients seek Sarah’s expertise in demographic trend analysis on issues relating to geographic positioning, market assessments, consumer profiling, service delivery and strategic planning.
Sarah has worked with local and state governments, along with many private organisations across a range of industries including property, banking and finance, telecommunications, education, mining, health and aged care. She regularly works as part of a KPMG multidisciplinary team to deliver the demographic stream of projects to clients.