Karen Halligan | KPMG | AU

Karen Halligan

Director, Media Value Advisory

KPMG Australia

Karen joined KPMG in February 2018 as a Director in our Customer, Brand & Marketing Advisory team.

She brings more than 20 years’ specialist experience in media buying, strategy, and optimisation including agency roles at Zenith, MediaCom and Universal McCann and in-house positions with Southern Cross Austereo and Coca Cola.

As a leader of this specialist team, Karen helps clients face a number of issues affecting the media value chain, including dealing with technology changes, disintermediation and measurement. The team also helps clients understand how to optimise revenue streams and maximise return on investment. Clients include large Australian and international organisations including advertisers and publishers.

Areas of expertise

Advertising and Direct Marketing Customer Revenue Growth Customer relationship management Digital Publishing Digital engagement Digital-driven transformation Media Publishing Transformation
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