The truth about online consumers

The truth about online consumers

This global survey asks 18,430 consumers about their most recent online shopping experiences.

This global survey asks 18,430 consumers about their most recent online shopping...

What do consumers really want?

Advances in technology, logistics, payments and trust – coupled with increasing internet and mobile access and consumer demand for convenience – have created a US$1.9 trillion global online shopping arena, where millions of consumers no longer ‘go’ shopping, but literally ‘are’ shopping – at every moment and everywhere.

Retailers need to be more aware and responsive than ever to when and where their potential customers are making decisions throughout their ‘always on’ shopping journey.

KPMG’s recent global survey asked 18,430 consumers in 51 countries about their most recent online shopping experiences. This study provides insights and data that can help our clients analyze and forecast the behaviors and preferences of online consumers – by geography, generation (Millennials, Generation X or Baby Boomers), and/or product category.

Read the report to learn more about:

  • Online purchase behavior
    Cross border shopping, the rise of e-tailers and device preference 
  • The path to purchase journey
    The online shopping experience: from awareness to evaluation
  • Consumer attitudes and motivations
    What’s driving the shift to online, and winning the online consumer

UAE Perspective

As well as the global findings set out in the report, we analyzed data from UAE online consumers to see how aligned UAE trends are with global norms. We found some interesting differences:

  • UAE consumers were most likely to purchase accessories, electronics, phones, women’s apparel and perfumes online.
  • UAE consumers shop online less frequently than the global average, suggesting further room for growth and adoption
  • The UAE has the highest average ticket size globally (US$332) 
  • UAE online shoppers more likely to use their smartphones to shop
     

Connect with us

Retail

KPMG’s retail and consumer products group offers audit, tax and advisory services adapted to the unique needs of the retailing industry.

Infographic: The truth about online consumers

Explore the key insights from the truth about online consumers survey.

 
Read more

Top of Mind Survey 2016

Based on a survey of over 400 consumer industry executives the Consumer Executive Top of Mind Survey 2016 reveals their priorities and areas of...

 
Read more