2015 Consumer Top of Mind survey | KPMG | AE

2015 Consumer Top of Mind survey

2015 Consumer Top of Mind survey

KPMG’s third annual ‘Top of Mind’ consumer survey, in conjunction with the Consumer Goods Forum (CGF), has found that growth and top-line expansion, consumer trust and a sound omni-channel strategy are the top priorities for consumer company executives - both globally and in the UAE.

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KPMG and the Consumer Goods Forum (CGF) surveyed 539 senior consumer, manufacturing and retail executives around the globe to gain their insights regarding the impact of competition, the economy, and critical disruptors on the consumer industry worldwide. For the first time, respondents to the survey included key decision makers from consumer businesses based in the UAE.

Key findings:

·     Data security and privacy: 38% of global companies consider cyber risk to be a growing concern, compared to 70% in the UAE

·     Growth and top-line expansion: 47% of UAE consumer companies reported that income had increased by more than 10% in 2014

·     Corporate responsibility and sustainability can enable –  or impede – growth for organisations

© 2017 KPMG, KPMG LLP and KPMG Lower Gulf Limited, registered in the UAE and member firms of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.

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