ConsumerCurrents 19 | KPMG | AE
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ConsumerCurrents 19

ConsumerCurrents 19

Trust is the foundation of customer loyalty. And two distinct trends are making trust more critical than ever.

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Partner, Global Chair - Consumer & Retail, Partner-in-Charge - High Growth Markets

KPMG in Canada

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For companies in the consumer goods industry – whether they be brands or retailers – trust is the foundation of customer loyalty.  And two distinct trends are making trust more critical than ever. These two trends are demographics and technology.

This issue of ConsumerCurrents looks at how Millennials, and consumers alike have never been more information-rich and empowered. In response, retailers and manufacturers are coming up with innovative ways to aim to get ahead of the demand and the competition before the next shift occurs.

© 2018 KPMG LLP, a Canada limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.

KPMG International Cooperative (“KPMG International”) is a Swiss entity.  Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm.

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